Our team comes from
Octane11 was founded on a simple belief: B2B marketing teams deserve the same data clarity that sales and finance teams take for granted.
Enterprise B2B marketing teams spend billions on campaigns, yet most still can't answer basic questions: which channels are actually driving pipeline? Which accounts are moving through the funnel? What's the real ROI?
Octane11 unifies every marketing signal — paid media, CRM activity, intent data, web engagement — into a single, connected view. So CMOs and their teams can stop guessing and start optimizing with confidence.
We built Octane11 for the CMO who's tired of spreadsheets, the demand gen leader who needs to justify budget, and the agency strategist who wants to show clients real results — not just impressions.
"B2B marketing has always been the hardest place to prove ROI. We're changing that by giving teams a single source of truth for every dollar spent."
Alumni of MediaMath, AppNexus, DoubleClick, LiveRamp, LinkedIn, and more — united by a shared mission to make B2B marketing accountable.
The Octane11 team — New York City, November 2025
We're proud to be backed by investors who understand enterprise software, B2B go-to-market, and the future of data.
Additional investment from c-level executives at or companies that have been acquired by:
We're looking for people who are curious about data, passionate about helping marketers succeed, and energized by building products that actually move the needle for enterprise teams.
Join 150+ B2B marketing teams who've turned data complexity into competitive advantage.