Platform Partners

Help your customers prove
the ROI of spending with you.

Leverage Octane11's account-level B2B analytics as a value-added capability of your platform. Turn measurement into a competitive advantage - and a new revenue stream.

Incrementality Analysis for Partners
Who Partners with Octane11

Three partnership models, one goal: proving your platform's value.

Whether you run a media platform, a data provider, or a marketing technology stack, Octane11 gives you the analytics layer your customers need to justify their investment with you.

Media Platforms

You deliver experiences. Octane11 shows your advertisers which accounts were reached, engaged, and progressed through pipeline — making your platform's ROI undeniable. Exmample partners: Reddit, LinkedIn, The Trade Desk.

Data Providers

Your B2B data signals are valuable. Octane11 surfaces how those signals translate to revenue outcomes across channels — increasing your platform's perceived value and stickiness with enterprise customers. Example partner: Bombora.

Marketing Technology Platforms

Your platform is part of the modern B2B marketing stack. Octane11 connects the dots between your tool and everything else — and shows how your platform is uniquely influencing pipeline and revenue. Example partner: Demandbase.

The Partnership Value

What Octane11 brings to your platform.

Our partners leverage Octane11's analytics to differentiate their offerings, increase retention, and drive new enterprise revenue.

Independent Measurement Layer

Third-party, account-level proof of your platform's impact. When Octane11 shows a customer that your ads reached and engaged 78% of their target accounts, your retention rate climbs dramatically.

New Revenue Stream

Earn a revenue share on Octane11 subscriptions purchased by your customers, or bundle Octane11 measurement into your platform's enterprise tier as a premium add-on.

Increased Stickiness

Customers who use Octane11 to measure their investment in your platform are significantly less likely to churn — because they can see exactly what they're getting.

Enterprise Sales Enablement

Joint go-to-market support, co-selling resources, and shared account intelligence to help you close and expand enterprise relationships where data-driven measurement is a requirement.

Explore a Partnership →
Partner Capabilities

Everything you need to measure and prove your platform's impact.

Octane11 provides a full analytics layer that maps your platform's activity to the accounts and outcomes your customers care about — with no data engineering work required from your team.

  • Native API integration — connect your platform in days
  • Account-level reach and engagement measurement
  • Pipeline and revenue influence attribution
  • Incrementality analysis — true causal lift vs. baseline
  • Co-branded dashboard options for your customers
  • Dedicated partner success team
Partner Analytics
How We Work Together

Flexible partnership models built for scale.

We work with partners at every stage — from co-marketing agreements to deep platform integrations with revenue sharing.

Referral

Referral Partner

Co-market to your customer base. Earn referral fees when your customers adopt Octane11 analytics. No deep technical integration required to get started.

Integration

Data Integration Partner

Build a native data connector that feeds your platform's activity into Octane11's unified account graph. Give your customers seamless, account-level measurement of their investment in you.

White-Label

Branded Analytics Partner

Other Octane11's analytics under your own brand. Give enterprise customers a premium measurement experience without building the infrastructure yourself.

Current Partners

Trusted by the platforms that power B2B marketing.

Octane11 has established data and measurement partnerships with leading advertising platforms and data providers.

Platform Partners

Ready to make measurement your
competitive advantage?

Talk to our partnership team about how Octane11 can help you prove your platform's value, increase retention, and grow enterprise revenue.

Explore a Partnership →